Rewarding customers for their loyalty to your brand remains an incredible form of engagement, and what better a way to maintain that relationship than through a valuable card? Previously, your expensive-to-distribute paper or plastic card was stuffed into a purse, wallet, or desk drawer. Now, when your rewards program members are trying to remember their ID number or points balance, they'll have it at their fingertips, right in their mobile wallet. Also, experience increased engagement via offers directly to your most loyal customers, right to their mobile device – your notifications will appear on smartphone screens just like text messages from an old friend.
What can you expect?
- Increased mobile site traffic by sending notifications to customers with compelling offers
- Higher engagement for less when compared to expensive to build & maintain native mobile apps (waning in both traffic and downloads)
- Uptick in loyalty program usage by increasing customer attention and accessibility